Follow on Facebook
Follow on Twitter
Follow on Linked in“How to Attract Clients, Boost Profits, and Position Your Business for
Explosive Growth”
Click here if you want the "bottom line" about exactly how the program works
By Andrew Neitlich –
Business owners are relying on executive level coaching more than ever to gain and maintain their edge in competitive markets. In good times and bad, smart entrepreneurs know that access to solid, practical advice is more than worth their time and money.
In fact, savvy business owners continue to search for new methods and strategies to reconnect with their clients, create new product offerings and position their businesses for enduring success.
Recent trends show that small business owners increasingly turn to business coaches to help them evaluate and make the right choices for their enterprise. Already, our IBG coaches are watching their appointment calendars fill up.
Why Are Business Coaches Thriving?
Certified business coaches from the Institute for Business Growth (IBG) point to the services that they offer their clients as the main reason for their success, in good times and in bad. During recessions, business owners look to their coach to help them survive during tough times and emerge in a strong position when the economy rebounds. During good economic times, business owners look for ways to gain market share, attract and retain top talent, increase the value of the enterprise for future sale, and strengthen the foundation for ongoing success.
For example, savvy IBG coaches are providing the following services:
- Traditional Business Coaching: one-on-one or group sessions that focus on showing business leaders how to grow their businesses, create a dominant strategy, improve performance and be more effective regardless of the economy.
- Specialized Consulting Solutions: designed to pinpoint revenue and profit bottlenecks and make rapid improvements.
- Group Training Programs: show business leaders how to improve bottom line performance while focusing on specific solutions for common client problems and to help business owners get reconnected with a passion for running their business.
- Moderated Leadership Circles: brings business leaders together to share their successes and challenges in a noncompetitive and confidential setting.
- Proprietary information products: focusing on specific off-the-shelf solutions for common client problems.
This “service diversity” gives the flexibility and nimbleness required to quickly adapt to changing market demands. Even now the Institute for Business Growth is training business coaches to recognize emerging opportunities created by technology, consumer empowerment, and new business and marketing systems. Adapt or die is the mantra and business coaches have the tools to prosper.
Can Anyone Become a Business Coach?
After reviewing the professional backgrounds of our coaches, I would have to say “yes. ” Our coaches have business experience, high integrity, a passion for helping business owners succeed and a professional attitude.
But there is a catch. While just about anyone can create the rapport needed to coach, success requires that the trainer have a proven methodology that is rooted in business and its best practices, as well as a solid business development action plan.
The best business coaches have a “system” that delivers consistently good results almost immediately. In todays brutal, hypercompetitive, marketplace, a consistent and methodical approach is absolutely critical.
Recognizing this key to success, our team of professionals at the Institute for Business Growth developed a proprietary business growth methodology with the acronym “C.A.S.T.L.E. ”
Certified Trainers with the IBG use the C.A.S.T.L.E business growth approach to:
- Immediately assess a business to know where to focus attention for rapid improvements.
- Identify 228 ways for businesses to explode their revenues and profits.
- Empower clients to achieve their most ambitious aspirations for their business and career.
- Educate clients in how to teach all employees to work together as a team and achieve aggressive revenue and profit goals.
- Teach clients to put themselves in a position to dominate their market and attract new customers.
- Educate business owners on how to save time while getting better results and feeling more satisfied.
- Empower business owners to build a company that runs smoothly even in their immediate absence.
What You Need to Succeed at Executive Business Coaching
Before you hang your shingle you should know that starting a Business Coaching practice from scratch can be difficult. Unless you have a mentor who is ready to assist you or you have an existing client list.
The good news is that the Institute for Business Growth has created a Turn-key Business Coaching Certification Program that will give you an advantage.
This comprehensive Business Coaching Certification package offered by the IBG includes:
- The Institute for Business Growth's Proprietary Business Coaching Training Manual
Your manual is packed with the most effective and in-demand business coaching methodologies and solutions, including a business plan to attract clients fast.
You get proven methodologies and tools to coach and train clients , as well as, ongoing support to ensure successful delivery of learned concepts.
- Professional Client Engagement Worksheets. IBG Certified trainers utilize these worksheets to guide client coaching sessions and keep each session focused on results.
Plus, you will receive seventeen business calculators to assist business owners accurately review and evaluate their business. These calculators include a profit model, cash flow model, revenue model, receivables aging, financial ratios, time management, lease v. buy and more.
- Marketing Support. This program includes a strategic marketing plan and supporting materials to establish credibility in the marketplace, as well as, generate quality leads and consistently win engagements that will lead to growth within your practice.
- New Client Sales Support. In order to maximize your chances of landing new clients, we will provide support as you write proposals or develop presentations beyond the material that we provide up front.
- One-on-one Coaching and Practice. Practice is key for the aspiring business coach. New IBG Certified trainers receive twenty (20) one-on-one simulated coaching sessions -- in addition to the practice you get during group tele-classes. In addition, you also receive four (4) one-on-one coaching calls about developing your coaching practice. To my knowledge, no other program offers this level of coaching practice and support.
- Weekly Tele-classes. Each week IBG conducts a network-wide tele-class to inform you about new coaching opportunities, share successful practice and provide ongoing professional development and training.
- Online Member Area with Hours of Recorded Tele-classes, Tools, and Worksheets. As soon as you join us, you get instant access to our online member area, which contains hours and hours of downloadable tele-classes along with tools and worksheets for you to use with clients. We record all tele-classes and upload them here, so that you never miss anything and can study at your own pace. Plus, these calls are downloadable in mp3 format, so you can use any device and listen from anywhere.
- Exclusive Access to our IBG Network. IBG Certified Trainers succeed because they bring the expertise, experience and resources of the entire network to their marketplace. When you sign up, you become a member of The Institute for Business Growth, which includes solution sharing, professional development opportunities, and lead exchanges with other participants.
- Formal Certification. Upon completion of our program you will receive Certification as a Certified Business Coach. This Certificate is professionally produced and suitable for framing.
- Marketing Collateral. You also receive marketing collateral to use on your website and marketing materials attesting to your certification.
- Ongoing Personalized Consulting. IBG Certified trainers have ongoing access to our team of professionals for:
Sole proprietors who go it alone cannot compete with the ideas and support that our network makes possible.
- Service and product development assistance
- Business Goal Setting and Planning
- Client Service and Coaching Support
- Marketing Assistance
- A Perpetual License to Use – and Re-Brand - Our Tools and the CASTLE Framework. As long as you are a member in good standing, you have a perpetual license to use our tools with your clients. You can even adapt and re-brand these tools with your name and firm, so long as you give us a footnote. With a franchise, you give up the rights to use the tools once you leave the system, and you can never use your own brand. Meanwhile, other training programs won't give you license to use their materials. This benefit saves you the trouble of having to reinvent the wheel and lets you get started immediately as a business coach.
- Business Growth Consulting. We focus on building your business by showing you how to hire contractors and employees, as well as on how to develop products and revenue-generating models that bring you a steady stream of additional income.
Click Here to Get Started Now!
Why is IBG Better than Buying a Coaching Franchise?
Over the last 2-3 years, we've seen Business Coaching offered as a franchise opportunity. Essentially, the prospective coach pays an investment fee for the use of a national corporation's name, followed by monthly royalty payments. While the franchise model works well for many types of products and services, there are some disadvantages you should be aware of.
Here's a quick comparison between a Typical Franchise Model and the IBG Training Model:
Business service franchises require investments of $20,000 and up to well over $230,000. In certain situations you may need to pay an additional fee to hire staff. |
Lower cost. Our trainers do not pay for the legal consulting and administrative overhead required by a franchise. |
| You must use the franchises' name and brand which is owned and managed by the franchisor. You are simply a licensee. | More control. You develop and own your own brand and identity. You have total flexibility and control. |
| There is a limited geographic territory; your business is managed by the franchisor. | Unlimited territory. You can market to any geographic area or target market. |
| The franchisor owns all intellectual capital that is generated by the franchisee and/or its employees. | You own any and all intellectual capital that you create while being a part of our network. |
| You are limited to offering “accepted” or franchise-approved programs and services. | More flexibility. You can develop and adapt your own programs and services at your discretion. |
| Franchise royalty fees are based on the percentage of sales regardless of how large sales are. In some cases a monthly fixed fee may be assessed instead of a royalty. | NO monthly fee or dues. One-time training fee only. |
| If you sell your franchise, you must pay a transfer fee to the franchise. Plus, the franchise has the rights to approve or disapprove the new buyer. | Easier exit. You can sell your firm at any time, to anyone you choose and with no transfer fee. |
| Services are primarily delivered via a coaching model. | You choose the right approach for the client's needs. Coaching is only one of the many client service options. IBG Trainers use a variety of formats and techniques to get results, including executive coaching, consulting, research, training and usage of proprietary products. |
| The focus of the franchises headquarter offices are to recruit more franchisees. | Focus on solutions for clients. Our focus is on constant product development so that you have the very best and most current marketing and sales solutions. |
| Marketing is used to support the franchisor brand name. | Marketing is based on results and value. When it comes to business marketing services, your clients hire you to do the work, not the brand. We show you how to become the go-to expert in your marketplace. |
The IBG Training model is designed to train, coach and grow the businesses of “everyday” entrepreneurs. Our goal is to give you the tools, flexibility and support needed to succeed in any market place.
This simplified approach empowers you as a business owner to:
- Start your business coaching firm with minimal investment
- Have the freedom to grow your firm as large as you like depending on your financial and lifestyle goals
- Keep total control over your name, intellectual property and client list
- Expand your firm's market reach by delivering services on a local, regional, national, or international level
- Allows you to set your own destiny and career path. With IBG you work for yourself. This means you can sell your practice and your client list whenever you choose.
The first rule of Business Coaching is to deliver value. We take pride in practicing what we preach.
Let's Do the Numbers
Below is a chart of what you will get as an IBG Certified Trainer with the estimated market value of the service. In the interest of full disclosure we understand that individual prices may be lower or higher than indicated; however, we believe the estimates provided are accurate and a reliable representation of the costs you could incur.
| IBG Certified Trainer Services and Materials | Estimated “DIY” or Market Cost |
|---|---|
| Comprehensive Business Coaching Training Manual | $64,000 (320 hours X $200 per hour to organize, write, edit, and produce) |
| Client Engagement/Coaching Worksheets | $12,000 |
| Marketing Support | $2,000 (10 hours @ $200/hour) |
| New Client Sales Support | $9,600 (48 hours over 2 years @ $200/hour) |
| One-on-one Coaching | $800 (4 hours @ $200/hour) |
| Weekly teleconferences | $4,850 (based on charging $97 for admission to each teleconference for 50 weeks) |
| Executive Coaching CD Reference Library | $2,500 |
| Exclusive Access to our IBG Network | $4700 (2 years at $197 month) |
| Formal Certification | N/A |
| Ongoing Personalized Consulting | $4,800 (1 hour per month for 2 years X $200) |
| Private Label Assistance | $1,500 (20 hours at $75/hour) |
| Online Marketing Templates Plus Expert Freelance Access | $2,500 (Graphic Designer Fee) |
| Business Growth Consulting | $9,600 (2 hours per month for 2 years X $200) |
| TOTAL COST | $118,500 |
Why an IBG Business Coach Certification is a Great Investment
As you can see, you could easily spend $118,500 cobbling together the services and training included in the IBG Certified Business Trainer system.
For a limited time, we will offer you the Complete Certified Business Coach Program for just 12 convenient monthly installments of $495. If you have done some research on other programs, you'll know that this price is extremely competitive. Also, I understand that you may have an “entrepreneurial budget” right now and that the credit crunch continues; which is why we offer such a convenient payment plan.
There are no hidden fees, monthly dues, royalty payment or licensing fees.
WARNING: Other training programs offer a low initial price, followed by a major upsell for a $10,000 live training program where they “reveal” how to market your coaching services. Don't get taken in by these offers! With IBG, we don't hold anything back and there is no upsell. You get EVERYTHING you need – including a detailed marketing system and a perpetual license to use our tools with your name brand – as soon as you join us. Please....don't be another victim who calls us asking to join us after being taken in by a program that doesn't give you a complete system.
Click Here to Get Started Now!
The Client Compounding Secret
Don't miss this important point: The reason why being a Certified Business Trainer is so lucrative is because each of your clients will be paying you a “monthly” fee. This means that you can build an ongoing income with a stream that multiplies with every client you sign.
We call this a profit-growing effect: Client Compounding
Here's a quick illustration of the power of Client Compounding
First Month: # Of Clients: 2
Client Ongoing Fee: $1,500/month
Total Income: $3,000
Second Month: Existing Clients: 2
New Clients: 2
Total Income (at $1,500/month per client)
Total Income: $6,000
You pay back your investment in IBG in just 2 months, and the rest is gravy....
After your second month your investment in the IBG Certified Program is paid off. After your second month you are ahead...and you will continue to receive our consultation, teleconferences, referrals, ongoing tips, strategies and techniques for FREE.
Basically, your clients fund your businesses growth. Once you start, Client Compounding acts like a fly-wheel making it easier and easier to grow your income with little effort or extra investment.
Let's take a look at your income potential for the entire year.
Number of Clients |
Monthly Per Client Income |
Total Monthly Income |
Total Income Earned |
|
|---|---|---|---|---|
Month 1 |
2 |
$1,500 |
$3,000 |
$3,000 |
Month 2 |
4 |
$1,500 |
$6,000 |
$9,000 |
Month 3 |
6 |
$1,500 |
$9,000 |
$18,000 |
Month 4 |
8 |
$1,500 |
$12,000 |
$30,000 |
Month 5 |
10 |
$1,500 |
$15,000 |
$45,000 |
Month 6 |
12 |
$1,500 |
$18,000 |
$63,000 |
Month 7 |
14 |
$1,500 |
$21,000 |
$84,000 |
Month 8 |
16 |
$1,500 |
$24,000 |
$108,000 |
Month 9 |
18 |
$1,500 |
$27,000 |
$135,000 |
Month 10 |
20 |
$1,500 |
$30,000 |
$165,000 |
Month 11 |
22 |
$1,500 |
$33,000 |
$198,000 |
Month 12 |
24 |
$1,500 |
$36,000 |
$234,000 |
You can see the power of Client Compounding. By simply adding just 2 new clients paying $1,500/month you can:
- Recoup your investment in the IBG Certified Training System.
- Quickly earn a monthly income that will allow you to begin meeting your financial obligations and enhance your quality of life.
- Achieve an annual income that puts you in the top 2% of all income earners in the United States.
- Begin to build a coaching firm that allows for others to do the coaching while you reap the profits.
Let me put it another way. How quickly would you like to turn small investment into a $234,000 per year profit windfall - a potential 65x return on investment in only one year?
Click Here to Get Started Now!
Can IBG Certified Business Coaching Really Work For You?
I will let our current students tell you what they think about the Program and its creator:
Thanks for delivering what your marketing materials promise and exceeding my expectations ten-fold.
- Deborah Wear-Finkle, MD, MPA
This program fits my needs perfectly. If I had to choose again, I'd choose it again in a heartbeat. I highly recommend it.
- Kevin J. Devine, MPA
My experience has been great. I only wish I had known about you sooner. I have recommended this program to several of my colleagues and will continue to do so. Thanks Andrew, you are a wonderful Coach!
- Linda F. Branch
You consistently demonstrate a superior knowledge and understanding of B2B consulting, executive coaching, marketing, sales, and customer service. Your vast experience, ideas, integrity, and talent have been vital as we take our business to new horizons.
- Dick Powell
The program brings not only an incredible wealth of broad-based business experience to building effective executives, but one of the smartest and most strategic frameworks to ensure success among a variety of executive stakeholders.
- Suzanne Ross
The program is practical and straightforward, building on real-world leadership issues and challenges; and providing highly effective tools. Using a multi-dimensional training approach that includes group lectures, role playing, personalized one-on-one communication, self-authored books and DVDs, the program not only ensures that learning is effectively passed on but that it sticks like Velcro.
- Tristan B. De La Rosa
You gain my respect exponentially each time I deal with you.
- Ira Cohen
The content is thought provoking and relevant to concerns of executives everywhere. I was very impressed with your passion, knowledge, and facilitation skills. I highly recommend this program to those aspiring to be business and executive coaches and consultants.
- Adrian Torres
Andrew Neitlich is brilliant! His outstanding advice dramatically increased my
productivity.
- Susan Dworak
I have spent thousands of dollars on other training classes and your program brought significantly more value to our day-to-day activities than they did. The price is very justified, given the step-by-step and the comprehensive, valuable, applicable advice that is offered. It is a must for any professional looking at starting a firm.
- Nabil Freij
Andrew has a rare gift for distilling a clear, step-by-step approach that ensures outstanding achievements. I recommend his work for anyone interested in a streamlined, no nonsense approach to breakaway performance.
- Peter Meyers
I must say that your material is very good. I have purchased some of your competitors' products, but I find that your content is far more advanced.
- Michael Inglis
Your program is awesome. You've got half the stuff that took me 20 plus years to learn and another half that I had no idea about and am kicking myself in the rear for! Simply awesome!
- Ciro M. Cetrangolo
Click Here to Get Started Now!
Our $2,995 Gift to You
The numbers speak for themselves and frankly, this is all that our most successful Certified Trainers had to see before joining our program.
We've just added 2 new “Jumpstart bonuses” to make your decision a bit easier.
Jumpstart Bonus #1: Value: $4,950
Included for Free in IBG Certified Trainer Package
Free Membership to and Certification with the Center for Executive Coaching's acclaimed Executive Coaching/Consulting Program. Now you can join the leading Executive Coach training Center at no additional charge. Executive coaching is a huge income opportunity, and will enable you to work with executives at business at all sizes. There is much demand and so many prospects it boggles the mind. Most business coach training programs leave you having to work with tiny “mom and pop” outfits that can't afford your services. With this bonus, you will be able to be a business and executive coach for businesses above the $10 million - $100 million range, and – if you wish – work for companies much larger in an executive coaching capacity. Here's what this bonus includes:
- The Center for Executive Coaching's concise, yet high-impact Executive Coach Training Manual: The Way to Coach Executives (42 pages)
- Elegant Leadership, the Executive Coach's Content Guide (210 pages)
The Executive Coach's Marketing Manual and The Professional's Essential Business Development Manual, the essential resources for marketing a coaching and consulting practice (over 272 pages). - Access to the Center for Executive Coaching's online member area where you can listen to all recorded tele-classe and build on your knowledge – in addition to the recordings you receive from IBG.
- Exclusive executive coach training teleconferences to build your coaching skills and shared knowledge.
- Membership in the Center for Executive Coaching wherein we keep you abreast of the latest tactics and news in this industry.
- One-on-one personalized consulting during your Executive Coaching Certification Program.
Plus, the ability to give you the credentials you need at the end of this training program. The program is an International Coach Federation (ICF) approved training program; the ICF is the leading standards organization in the coaching world and recognized by major organizations everywhere. You will also earn an 8.5” x 11” certificate suitable for framing! This is in addition to your Certificate as a Certified Business Coach.
Click Here to Get Started Now!
Jumpstart Bonus #2: Value $499.00
Included for Free in IBG Certified Trainer Package
How to Lead Strategic Retreats for $20,000 per Session!
Here's another quick action opportunity.
In just 2 days you can earn $20,000 leading a retreat for business leaders (some of our students report that they have received up to $100,000 for this service). Both you and your clients will love this retreat format because it allows them to organize a clear strategic direction without spending months of consulting time to get answers.
This bonus report, also covered in your live training program, reveals everything you need to get started in this thrilling income opportunity.
You simply won't find another business opportunity this rewarding. If you feel you're qualified, take action and invest in the Certified Business Coach Program now.
TWO VALUABLE NEW BONUSES JUST ADDED:
We constantly add new upgrades for our members. Join now and you also receive:ONE: INCLUDED for FREE: Lifetime membership in our rapidly growing network for business owners, The Profit Growth Club. Access to this network connects you to business owners interested in growing their business. Plus, you also gain access to online business education to continue to refine and develop your coaching skills. (This is a $180 per year value, yours FREE).
TWO: INCLUDED for FREE: Lifetime premium membership in our NEW directory and search service that connects businesses to coaches and interim executives. That way, you are “in the know” whenever a business puts out the call for coaching. (This is a $100 per year value, yours FREE).
No Risk Guarantee – “We Work Until You Succeed”
If you find anything in the program related to business coaching and marketing your practice, anything at all, that you expected in your program but it just doesn't seem to be included let us know.
Here are the steps we will take at our own expense to make the situation right and become a benefit for you:
Step #1:
We will work with you to create a course module that specifically meets your needs.
Step #2:
We will research the module.
Step #3:
We will develop and refine the new material.
Step #4:
We will coordinate and hold a student teleconference to teach the new course module.
We are that committed to being flexible and meeting your expectations. Honestly, I doubt that you will find anything missing in your program, but if you do, take comfort in knowing that we will do whatever it takes to meet and exceed your expectations. I challenge you to find any other program that offers this level of personal and customized service.
What You Need to Do Next
Getting started is easy.
Simply click the Get Started button on this page to order your program.
Click Here to Get Started Now!
As soon as you do, I will contact you personally to schedule your one-on-one calls, get you started in our weekly teleconferences and ship your materials to you.
Study the materials in the comfort of your home or office and at your own pace. When you are ready, we will work together to make sure that you have all the skills required to be a successful Business Coach and you receive your formal Certification.
It's that easy.
You choose whether to complete the program in a few days, several weeks or at whatever pace you set for yourself.
Should you have any questions before you start this program, I am here to speak to you any time. Call me direct at 941-539-9623 to discuss whether this program is right for you.
All The Best,
Andrew Neitlich
Founder: Institute for Business Growth
Andrew is the founder of the Institute and developed many of our training materials. He received his MBA from Harvard Business School in 1991. Since that time, he has led almost every type of marketing campaign imaginable in a range of industries -- for his consulting clients and for his own ventures -- including television, radio, print, direct response, web-based, guerilla marketing, referral marketing, and educational marketing. He has served as an interim executive in a number of emerging ventures and publicly traded companies. He has also led numerous consulting engagements for national and international clients, and was the head of training and professional development for a major management consulting firm. He is the author of five books on business leadership and a frequent speaker and writer.