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14 million potential clients

Who Else Wants to
Make an Executive Size Income
as a Prestigious Business and
Executive Coach?

From the comfort of your own home and in just a few weeks you can get the training you need for one of the hottest growth markets of the 21st century that pays amazing incomes, lets you build equity in a business you can eventually sell for millions and lets you rub shoulders with VIPs …It’s the ultimate dream business!

Monday, September 08, 2008
From: Andrew Neitlich
Institute for Business Growth

Dear Friend,

It’s the American dream to be in business for yourself. And now you can realize those dreams sooner than you might imagine and make an income that would make most executives blush.

You can do this by getting into one of the hottest businesses of the 21st century. And you can be a part of the exciting jet set crowd, rubbing shoulders with some of the most powerful and influential business people in the country.

Plus you can gain instant prestige and recognition in this hot business that’s going to be in huge demand by as many as 14 million businesses in America for a very long time. What is this business?

It’s the business of providing Business Coaching services to business owners and leaders. And yes you can certainly do this …

… Even if you have no previous experience running your own firm.

… Even if you already have a successful consulting or coaching practice, and wonder how to take it to the next level.

… Even if you want to set your own hours and work from home.

… Even if you know it is time to start your own business and aren’t sure where to start.

Look, if you’re searching for a business opportunity, a new career or a new adrenalin-charged path in life then becoming a Certified Business Coach might be right for you.

Let me ask you a question. Would you like to have top executives singing your praises? Are you money motivated? If you said “YES” to either of these questions then I’m confident the more you hear about this the more you’ll feel this is the perfect business for you.

Generate Serious Income 6 Ways

Everyone always wants to know what the earning potential is. Well as a Certified Business Coach the income potential is absolutely dizzying. In fact you can generate income these 6 ways:

1. Coaching business leaders about how to grow their business, improve performance, and be more effective.
2. Providing consulting solutions to increase revenues and profits, as well as the value of the company.
3. Offering training programs to show business leaders how to improve bottom line performance.
4. Setting up Leadership Circles that enable business leaders to share their successes and challenges in a non-competitive, confidential setting.
5. Developing proprietary ancillary products that showcase your knowledge and generate passive income for you. Note that YOU create and own these products, and so you keep 100% of the revenues you generate from these sales.
6. Placing other coaches and personnel with a client while you receive a profit margin on their wages.

And get this: Your typical client will pay you $1,500 to $2,500 for one-on-one coaching per month. With just 20 clients you can make $30,000 to $50,000 per month – from home -- and this is just one income stream alone! If this doesn’t get your blood pumping then I don’t know what will.

And here’s what makes this opportunity absolutely sizzle: As a Certified Business Coach you can create a firm and eventually sell it for as much as several million dollars!

You’d be hard-pressed to find another business opportunity with this kind of income potential and prestige. And by the way, the only thing between where you’re at now and where you could be as a Certified Business Coach is training, which I’ll tell you more about in a moment.

But first you might be wondering why a company would be willing to pay you serious money like this. Well the answer is simple.

The two most important tasks in any company are increasing revenues and keeping costs in line – in other words, growing profits.

Sure, many companies are packed to the hilt with talented professionals but they still struggle with these two critical goals. And it’s these two goals that determine whether a company soars or falls.

We’re living in the 21st century and the playing field has dramatically changed in so many ways. And it’s still constantly changing. And this significantly affects how companies attract and motivate top talent, create a high-performance culture, and focus like a laser on generating a profit and increasing the value of the company.

Things are different now than they were even five years ago. This is especially true when it comes to business strategies, organizational performance, and profitable growth.

Most business owners simply can’t keep up and their employees are often falling back on outdated ideas or theories they learned from a professor in college who never ran a company. But even with top talent, it’s still hard for many of these business owners and managers to see the forest for the trees.

At the same time, it is lonely at the top. Most executives place a high value on having a trusted advisor, sounding board, and confidant – especially someone who can help them achieve their most ambitious goals.

That’s where you come in…

Over 14 Million Businesses Need
Your Help in These Areas

As a Certified Business Coach with the Institute for Business Growth, you’ll have valuable knowledge based on our proven and proprietary profit growth methodology, the acclaimed “C.A.S.T.LE Business Success System.” This five-part system is a practical process and toolkit that unlocks the secrets of profitability for small and mid-sized businesses, and sets you up to be a leader in your field.

The C.A.S.T.LE system includes a comprehensive set of tools you need to:

• Identify 228 ways for businesses to explode their revenues and profits.
• Help business owners achieve their most ambitious aspirations for their business and career.
• Empower your business coaching clients to have all employees working together and achieving aggressive revenue and profit goals.
• Position your business clients to dominate their market and attract new customers.
• Show business owners how to save time while getting better results and feeling more satisfied.
• Assist business owners to build a company that runs smoothly even when they aren’t there.

Business owners will absolutely love you for helping them with these activities and it’s easy to see why they’ll prize you.

Obviously the inability to fire up all eight cylinders and turbo-charge business growth presents a dire situation for these business owners. It’s bad for them.

But this presents a goldmine of an opportunity for you!

In fact some insiders see the Business Coaching as one of the big gold rushes of the 21st century. That’s because anyone who gets the right training can turn a mad profit as a Certified Business Coach.

Perhaps you’re wondering how it’s possible for you to take advantage of this opportunity… even if you have absolutely no credentials and no formal tools to trigger growth in companies.

Until now getting a piece of this pie was something quietly done by a select few who were established experts in this field. Actually, few people even know this opportunity exists. But the reason why it’s possible for you to now become a Certified Business Coach is because of our exclusive training program.

We offer a complete training system so that you can quickly become a Certified Business Coach. It’s not a franchise but a training program where you can use our intellectual property, you own the equity you build in your business, and you also own any intellectual property you develop after the training.

But what makes this program so special is our stable of talent who mentors you. Our staff has already blazed the trail for you. All you have to do is walk it and reap the rewards.

We know all the ins and outs of this business from “how to solve problems for clients” to the marketing of your services to high-paying clients.

At the same time, our proprietary C.A.S.T.LE Business Success System lays out a simple, powerful, and practical methodology that you can use to get results for your clients quickly and easily.

And compared to all sorts of other training opportunities and career paths, you can become a Certified Business Coach easier and quicker than you could for most professions that don’t even pay half as well. You do this in the comfort of your own home, at your own pace.

Get 20 Years Worth of Training in Days – From the Comfort of Your Own Home

Look at the training we’re offering you.You receive a best-practice training program that will help you succeed in this exciting marketplace. This is a practical, executive-level course in helping entrepreneurs and executives succeed and grow their firm, as well as how to start, run, and build your own firm. NOTE: THIS PROGRAM IS NOT A SET OF BOOKS OR TAPES, BUT RATHER AN IN-DEPTH, PERSONALIZED PROGRAM WITH LIVE TRAINING AND ONGOING SUPPORT. You receive a proven system – the C.A.S.T.LE Business Success System -- based on decades of experience, including best practices from some of the top-tier consulting and coaching firms in the world.

Here is exactly what you receive:

• The Institute for Business Growth’s Proprietary Business Coaching Training Manual. Your manual is packed with the most effective and in-demand business coaching methodologies and solutions, including a business plan to attract clients fast. You get proven methodologies and tools to coach and train clients – and ongoing support as you need it to assure successful delivery. Content covers the entire C.A.S.T.LE Business Success System, including: the coaching process, why business owners buy Business Coaching Services, strategic planning, business planning, 7 different marketing approaches that every small to mid-sized business must master, 228 ways to rapidly increase your clients’ revenues and profitability, tactics to increase the value of a client’s company, marketing planning tools, helping clients plan and control their budget and cash flow, accountability and alignment, creating a performance-driven culture, tools to help business owners plan their time more effectively, and strategies to increase the value of the company.
  
  
  • Worksheets for your clients to use for rapid results. We provide you with the worksheets you need to run client engagements and keep them on track and achieving their goals. You are authorized to adapt these worksheets with your own logo, and even alter the content to fit your style, if you wish to do so.
  
  • Business development support. Your program includes a business development plan and marketing materials to generate and close leads and grow your practice. We walk you through the process of establishing yourself as the go-to professional in your marketplace.
  
  • Sales support. We will provide support as you write proposals or develop presentations (beyond the materials we provide up front), in order to maximize your chances of landing new clients.
  
  • One-on-one coaching. As soon as you sign up, we schedule you for four one-on-one coaching calls – directly with me – to orient you to the materials, answer any questions you have, and get you started with your program.
  
  • Weekly teleconferences. Each week you can participate in a network-wide teleconference to learn about new opportunities, share best practices, and get ongoing professional development and training. All telecalls are RECORDED for you to have after the calls are complete.
  
  • A CD Library. Once a cycle of tele-conferences ends, you receive a CD library walking you through all of the content in the program. This represents over 20 hours of CDs that will be a reference for your entire career.
  
  • A powerful network. When you sign up, you become a member of The Institute for Business Growth, which includes solution sharing, professional development opportunities, and lead exchanges with other participants. Sole proprietors who go it alone cannot compete with the ideas and support that our network makes possible.
  
  • Formal Certification. When you complete our program, you receive Certification as a Certified Business Coach. This Certificates is 8.5 X 11” and suitable for framing. That way, you have an additional credential to build your credibility.
  
  • Personalized support. You can contact us anytime for additional support in product development, service delivery, setting goals, and planning your business. We will respond to your questions within one business day. We are always delighted to review your marketing materials, proposals, and work plans to coach clients. This support lasts for TWO FULL YEARS after you purchase the program!
  
  • Ancillary products. We work with you to develop products branded with your name and firm identity that you can sell online to earn an additional stream of income and build your credibility.
  
  • Web design and marketing materials. You’ll receive templates for designing a web site that compels prospects to respond, along with marketing materials that attract new clients and establish your credibility and value.
  
  • Referrals to expert specialists. We provide you with referrals to other members with highly specialized skills (e.g. copywriting, web design, search engine optimization, graphic design, marketing collateral development, industry expertise) so that you can provide comprehensive solutions to your clients and potentially enjoy a mark up on their fees.
  
  • Strategies to grow your firm and gain leverage. We show you how to hire contractors and employees, and gradually focus on working on building your business instead of being an employee/advisor in it.

As you can see you’re getting complete training that leaves no stone unturned. You’ll be better prepared than even the 10-year veterans in this business!

Before I say more, let me tell you a bit about myself and how this turn key opportunity started …

My name is Andrew Neitlich and I founded the Institute for Business Growth.

I earned my MBA from Harvard Business School and I’m a frequent speaker to executives. I’m also the author of five books on business leadership.

I have almost two decades of experience as a marketing and sales consultant, executive coach, and entrepreneur. I’ve helped executives in a variety of industries to grow their businesses, including technology, financial services, health care, professional services, training and development, education, and franchises. I’ve started, grown, and sold four extremely successful businesses.

While in a lead consulting role for a major management consulting firm, I also led their professional development and training arm – with an emphasis on transferring skills in management consulting, business development, influence, strategic thinking, executive effectiveness, and organizational development.

During my time working with clients, I quickly discovered that business executives have an almost overwhelming number of concerns, including information technology, cost control, hiring and retaining top talent, legal compliance, organizational development, and navigating organizational politics.

Obviously the biggest thing executives want to focus foremost on is profitably growing their company. If profits are strong and growth is solid, other issues became manageable. Everything comes back to growing the company, and executives love to discover opportunities for increasing sales and profits, especially in ways that increase the long-term value of the company.

On the flip side I also noticed that too many consultants, coaches, and professional advisors to these executives struggle to get new clients.

Consultants and coaches who otherwise should be raking in 6 or 7 figure incomes often miss the mark because there’s no one around to teach them how to win in this game.

Sure there are franchises for business advisors. But you know what? The people who buy into these franchises quickly get fed up with them because the franchise model totally hamstrings the coach or consultant and is insanely expensive.

And that’s when I stepped into the equation. Consultants and coaches needed a business model that worked, one that was completely turn key without being a franchise and it needed to be something they could feel good about. So I poured my experience and that of my colleagues into The Institute for Business Growth, the C.A.S.T.LE Business Success System and the Certified Business Coach training program.

Look at how our training model compares to the typical franchise model:

Typical Franchise Model	OUR TRAINING MODEL
Business services franchises require investments of $20,000 up to well over $230,000. Plus, up to 40% of your franchise fee gets wasted on franchise consultants and brokers whose sole job is to push people into the franchise. You even have to pay some coaching franchises an additional $25,000 or more just to hire people into your firm!	Lower cost. Because we don’t have the legal and administrative overhead required for a franchise, our fees are much lower – and include the same training and support that would cost you double or triple with a franchise. You can grow your firm as large as you want without paying another dime to us for new employees that you hire and train.
You use the franchises name and brand, which doesn’t allow you to generate your own brand identity.	More control. You develop your own brand identity, which you own. You have total flexibility and control.
You have to accept a limited geographic territory.	Unlimited territory. You can market to any geography and target market.
Any intellectual capital you generate for the franchise becomes franchise property.	You own any intellectual capital that you create while part of our network.
You are limited to offering “accepted” or franchise-approved programs and services.	More flexibility. You can develop and adapt your own programs and services at your discretion.
Depending on the franchise, you pay a percentage of sales, no matter how large sales are, or a large monthly fixed fee. Many franchisees eventually get fed up with paying these fees and returning little or no value in return.	NO monthly fee. Once you pay for and attend our training program, you don’t have to pay another dime. That way, you pay off your investment right away and don’t have to catch up to required fees every month.
If you sell your franchise, you pay a transfer fee to the franchise. Plus, the franchise has the rights to approve the new buyer.	Easier exit. You can sell your firm at any time, to anyone you choose, with no transfer fee.
Services are primarily delivered via a coaching model.	More comprehensive. Coaching is only one of many possible interventions for a client. Sometimes it is appropriate and sometimes it isn’t. Therefore, we show our members how to use a variety of formats to get results, including executive coaching, consulting, research, training, and ancillary products. You choose the right approach for the client’s needs.
The focus of the headquarters is on recruiting more franchisees.	Focus on solutions for clients. Our focus is on constant product development so that you have the very best, most current marketing and sales solutions.
Marketing is based on the brand name.	Marketing is based on results and value. When it comes to business marketing services, your clients hire you to do the work, not the brand. We show you how to become the go-to expert in your marketplace.

As you can see, our training program is clearly the better choice compared to a franchise program. There isn’t even a contest. And this is another reason why this program so likable.

By now you’re probably wondering how much this Certified Business Coach program will run you. First focus on the fact you’re getting a true asset like a rental property that pays you every month. But this program is far greater than any real estate property.

That’s because you have 6 ways you can generate income. And … you can make $2,500 per client per month. With 10 clients you can make $25,000 monthly and with just 20 clients you can rake in a whopping $50,000 a month. And this is just from one income steam!

Now let’s do the math. Most franchises require an investment of $20,000 to over $200,000. Plus you have to pay them up to 17% of all revenues you generate. That’s absolutely outrageous. But our Certified Business Coach program is just $4,470 for weekly teleconferences, all materials and content, marketing plans, and a full TWO YEARS of follow up support. There are no hidden fees…and we will even finance the cost of your training over six months so that you pay just six installments of $745.

For a fraction of the price of a BMW you can get started in this fantastic business that’ll give you the pleasures of prestige and recognition and this is by far one of the most in demand services of the 21st century. You have an ocean of clients to cherry-pick from!

And remember, you can build a firm and eventually sell it for millions!

In fact, you can more than pay for your investment in just a couple of months!

Keep in mind you’re getting nearly 20 years of “in the trenches” experience. Plus we’re always available to help you with clients and the marketing of your business. Obviously this opportunity is a no brainer.

Take Comfort in Our Guarantee:

We know how hard it is to build trust on a website. Therefore, we offer the following guarantee to you:

If you find anthing in the program related to business coaching and marketing your practice -- anything at all -- that you expected in your program but doesn’t seem to be included, let us know. We will work with you to create a content module that meets your needs. We will research the module. We will develop it. We will even hold a student tele-conference to teach the materials. We are that committed to being flexible and meeting your expectations. Honestly, I doubt that you will find anything missing in your program; but, if you do, take comfort in knowing that we will do whatever it takes to meet and exceed your expectations. I challenge you to find any other program that offers that level of personal and customized service.

Here’s How To Get Started

Getting started is easy. Simply click any of the red buttons on this page to order your program. As soon as you do, I will contact you personally to schedule your one-on-one calls, get you started in our weekly teleconferences, and ship your materials to you.

You study the materials in the comfort of your home or office, at your own pace. When you are ready, we work together to make sure that you have all the skills required to be a successful Business Coach and you receive your formal Certification. It’s that easy. You choose whether to complete the program in a few days, weeks, or at whatever pace you set for yourself.

At the same time, in case you have questions before you start this program, I am here to speak to you any time. Call me direct at 941-539-9623 to discuss whether this program is right for you.

Best regards,

Andrew Neitlich

P.S. By the way, when you join our Business and Executive Coach program you’ll get 2 generous bonuses worth tens of thousands of dollars in additional income. Look at this:

1) Free Membership to The Center for Executive Coaching’s acclaimed Executive Coaching/Consulting Program. Now you can join the leading Executive Coach training Center at no additional charge. Executive coaching is a huge income opportunity and there’s so much demand and so many prospects it boggles the mind.

Here’s what this bonus includes:

• The Center for Executive Coaching’s executive coach training manual The Way to Coach Executives (42 pages).
• Elegant Leadership, the executive coach’s content guide (210 pages)
• The Executive Coach’s Marketing Manual AND The Professional's Essential Business Development Manual, the essential resources for marketing a coaching and consulting practice (over 272 pages).
• Over fifteen hours of audio CDs to enhance and build on your knowledge.
• Exclusive executive coach training teleconferences to build your coaching skills and share knowledge.
• Membership in the Center for Executive Coaching wherein we keep you abreast of the latest tactics and news in this industry.
• One-on-one, personalized consulting during your executive coaching certification program.
• Plus to give you the credentials you need at the end of this training program we’ll give you an 8.5 x 11” certificate suitable for framing! This is in addition to your Certificate as a Certified Business Coach.

This is a $2,475 value but yours absolutely FREE!

2) How to Lead Strategic Retreats for $20,000 per Session! Here’s another fast growth opportunity. In just 2 days you can earn as much as $20,000 leading a retreat for business leaders. Both you and your clients will love this retreat format because it allows them to organize a clear strategic direction without spending months of consulting time to get answers. This bonus report, also covered in your live training program, reveals everything you need to get started in this thrilling income opportunity. It’s a $499 value but yours absolutely FREE!

You simply won’t find another business opportunity this rewarding. And if you feel you’re qualified, if you feel good about this, then don’t delay another moment. Pick up your phone and call me at 941-539-9623 or click on one of the red buttons above. I look forward to hearing from you. Thank you.