Institute for Business Growth

Frequently Asked Questions

Why would a business owner hire a business coach?

There are a number of reasons why business owners and executives would hire you

  • Take advantage of proven, practical profit-making and growth strategies to improve bottom line business results and the value of the business.
  • Learn how to use leverage to have more time by working less while getting better results.
  • Recruit, develop, and retain top talent without struggle – and build stronger teams.
  • Create a high performance culture focused on accountability and results.
  • Re-engage a passion for the business.
  • Continue to develop professionally in a safe, highly efficient environment with a competent, trusted peer.
  • Have someone to hold the business owner/manager accountable for achieving ambitious goals and results.
  • Take a step back and see the big picture instead of reacting to fires, in order to take the business in the right direction.

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What exactly am I buying?

You receive a best-practice training program that will help you succeed in this exciting marketplace. Look at the training we’re offering you.You receive a best-practice training program that will help you succeed in this exciting marketplace. This is a practical, executive-level course in helping entrepreneurs and executives succeed and grow their firm, as well as how to start, run, and build your own firm. NOTE: THIS PROGRAM IS NOT A SET OF BOOKS OR TAPES, BUT RATHER AN IN-DEPTH, PERSONALIZED PROGRAM WITH LIVE TRAINING AND ONGOING SUPPORT. You receive a proven system – the C.A.S.T.LE Business Success System -- based on decades of experience, including best practices from some of the top-tier consulting and coaching firms in the world.

Here is exactly what you receive:

  • The Institute for Business Growth’s Proprietary Business Coaching Training Manual. Your manual is packed with the most effective and in-demand business coaching methodologies and solutions, including a business plan to attract clients fast. You get proven methodologies and tools to coach and train clients – and ongoing support, as you need it to assure successful delivery. Content covers the entire C.A.S.T.LE Business Success System, including: the coaching process, why business owners buy Business Coaching Services, strategic planning, business planning, 7 different marketing approaches that every small to mid-sized business must master, 228 ways to rapidly increase your clients’ revenues and profitability, tactics to increase the value of a client’s company, marketing planning tools, helping clients plan and control their budget and cash flow, accountability and alignment, creating a performance-driven culture, tools to help business owners plan their time more effectively, and strategies to increase the value of the company.
  • Worksheets for your clients to use for rapid results. We provide you with the worksheets you need to run client engagements and keep them on track and achieving their goals. You are authorized to adapt these worksheets with your own logo, and even change the content if you like.
  • Business development support. Your program includes a business development plan and marketing materials to generate and close leads and grow your practice. We walk you through the process of establishing yourself as the go-to professional in your marketplace.
  • Sales support. We will provide support as you write proposals or develop presentations (beyond the materials we provide up front), in order to maximize your chances of landing new clients.
  • One-on-one coaching. As soon as you sign up, we schedule you for four one-on-one coaching calls – directly with me – to orient you to the materials, answer any questions you have, and get you started with your program.
  • Weekly teleconferences. Each week you can participate in a network-wide teleconference to learn about new opportunities, share best practices, and get ongoing professional development and training. All telecalls are RECORDED for you to have after the calls are complete.
  • A CD Library. Once a cycle of tele-conferences ends, you receive a CD library walking you through all of the content in the program. This represents over 20 hours of CDs that will be a reference for your entire career.
  • A powerful network. When you sign up, you become a member of The Institute for Business Growth, which includes solution sharing, professional development opportunities, and lead exchanges with other participants. Sole proprietors who go it alone cannot compete with the ideas and support that our network makes possible.
  • Formal Certification. When you complete our program, you receive Certification as a Certified Business Coach. This Certificates is 8.5 X 11” and suitable for framing. That way, you have an additional credential to build your credibility.
  • Personalized support. You can contact us anytime for additional support in product development, service delivery, setting goals, and planning your business. We will respond to your questions within one business day. We are always delighted to review your marketing materials, proposals, and work plans to coach clients. This support lasts for TWO FULL YEARS after you purchase the program!
  • Ancillary products. We work with you to develop products branded with your name and firm identity that you can sell online to earn an additional stream of income and build your credibility.
  • Web design and marketing materials. You’ll receive templates for designing a web site that compels prospects to respond, along with marketing materials that attract new clients and establish your credibility and value.
  • Referrals to expert specialists. We provide you with referrals to other members with highly specialized skills (e.g. copywriting, web design, search engine optimization, graphic design, marketing collateral development, industry expertise) so that you can provide comprehensive solutions to your clients and potentially enjoy a mark up on their fees.
  • Strategies to grow your firm and gain leverage. We show you how to hire contractors and employees, and gradually focus on working on building your business instead of being an employee/advisor in it.

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What is the cost?

Our fee structure is simple and affordable. You pay $4,470 to receive all training and materials – including your business development manual to attract clients fast. There are no additional or hidden fees. We even finance the program for you at 0% interest over six months.

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What is my return on investment?
How much money can I really make?

That is up to you, and we won’t make specific claims. We can say that founder Andrew Neitlich has consistently earned a comfortable six figure income every year for over a decade as a business coach and consultant, and will share his system of success with you, while providing personalized support.

Also, we provide you with top notch solutions and a business development plan that, if followed, should earn you an executive level income that pays back your investment in a matter of months. Plus, if you build your firm with employees and contract professionals, you can earn even more. But again, everything depends on how much effort you put into the program.

To whet your appetite: The industry rate for one-on-one coaching is $1,500 to $2,500 per month. Once you have 10 clients, you can earn $15,000 to $25,000 per month. Once you have 20 clients, you can earn $30,000 to $50,000 per month. And that is only from one revenue stream!

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What other expenses should I anticipate?

You will need at least a home office with a computer and phone. Plan on developing a web site and putting together some initial marketing collateral. Also, please be sure that you have six months to a full year of living expenses saved before taking the leap to become a full time consultant – or another source of income while you start part time.

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Your price is low, so I assume you will be trying to "upsell" me additional services and products, or that there are hidden fees. Right?

No. We understand that many visitors to our site our skeptical about upsells, because this is a common business model in certain seminar businesses. That is not how we operate. There are no hidden fees. There are no upsells. We guarantee you 100% that the fee you pay is all you need to get Certified as a Business Coach and Executive Coach. We spend our time training you and giving you a system, and once you join our program -- whether the live training or distance learning -- you have no additional fees to pay. Period.

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Can I do this part time?

You can do this part time or full time. The more you put in, the more you get out.

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How much do I need to know about business,
consulting, coaching, etc?

The ideal candidate for this business opportunity has a background of at least 5 years in business, is a consummate professional, has an executive presence, is ready to take the entrepreneurial leap, and is comfortable marketing his or her services. Call Andrew Neitlich directly at 941-539-9623 to determine whether this is a good fit.

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I am already a successful business advisor
with excellent contacts. Why should I participate?

Many consultants and business advisors share with us that they struggle to get new clients. Consultants and coaches who otherwise should be raking in 6 or 7 figure incomes often miss the mark because there’s no one around to teach them how to win in this game.

Our opportunity connects you to a network of other professionals and to a series of methodologies that can explode your income – if you follow out system. Our program shows you how to build a successful firm, and how to leverage your time so that you build your business as a CEO instead of working in it as a sole proprietor or independent consultant. At the same time, we connect you to a network of other like-minded professionals so that you can get support, share ideas, and exchange referrals.

Finally, the depth and breadth of our content is far superior to what many coaches and consultants have developed on their own.

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How long does it take to learn the materials?

That is completely up to you. If you commit to studying the materials full time, you need about 10 days to grasp the materials and begin applying them with clients. The beauty of this program is that there is no off-site travel. You study in the comfort of your own home or office, at your own pace.

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What happens when I am ready to start coaching clients?

You execute the marketing plan and begin attracting clients. We are here to guide you each step of the way by email – all at no extra charge. We will even review and improve your proposals and advise you while you close huge engagements!

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If I join the program and develop my own intellectual property, do I own it or do you?

You own any intellectual property that you develop. We encourage our members to share their new solutions with other members, for instance by presenting your new solution at our conference or on a teleconference, but that is entirely up to you. Either way, you own what you create.

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Do you have some sort of event where I can come down and see your operation and get a presentation?

If you would like to fly to Sarasota Florida and meet us you certainly may. However, we do not have a fancy sales staff or big corporate headquarters, and do not make a fancy presentation or provide expensive brochures to compel you to sign up. We will sit down with you live or by phone to determine if this opportunity is a good fit, and answer any questions you have with honesty and candor.

The typical franchise spends a small fortune to put on a good show when prospective franchisees arrive, and franchisees pay for that show with their initial fee and royalties. In contrast, we invest our time and money on building effective solutions for clients, and on helping our existing members succeed. We prefer to have honest, no-frills discussions with potential members to determine whether it makes sense for you to join us.

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Why don’t you assign exclusive territories?

Geographic territories are too limiting for a business services firm. If we assigned territories, we would severely limit your ability to become a national or international expert, and to take advantage of referrals outside your territory.

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What solutions do I provide? How do I make money?

You make money with the following formats:

  • Coaching business leaders about how to grow their business, improve performance, and be more effective.
  • Providing consulting solutions to increase revenues.
  • Offering training programs to show business leaders how to improve marketing and sales results.
  • Setting up leadership circles that enable business leaders to share their successes and challenges in a non-competitive, confidential setting.
  • Developing proprietary ancillary products that showcase your knowledge and earn passive income for you. Note that YOU create and own these products, not a franchise, and so you keep 100% of the revenues you generate from sales.
  • Placing other coaches and consultants while you receive a profit margin through fees that you charge for their services. That way, you build a firm worth lots of money and enjoy leverage on your time.

    The solutions you provide focus on the most pressing issues business owners face:

    • Identify 228 ways for businesses to explode their revenues and profits.
    • Help business owners achieve their most ambitious aspirations for their business and career.
    • Empower your business coaching clients to have all employees working together and achieving stretch revenue and profit goals.
    • Position your business clients to dominate their market and attract new customers.
    • Show business owners how to save time while getting better results and feeling more satisfied.
    • Assist business owners to build a company that runs smoothly even when they aren’t there.

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    Do I provide the solutions to clients
    or does somebody else?

    We train you to serve your clients directly. At the same time, we show you how to gain leverage by hiring or contracting with other professionals to deliver services to clients. That way, you build a professional services firm that you can eventually sell – because it is not dependent on you.

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    What exactly is the C.A.S.T.LE Business Success System?

    This is our proprietary, proven methodology for quickly helping business owners explode revenues and profits and achieve their greatest aspirations as entrepreneurs. It includes a five-part, comprehensive framework for increasing profits, hundreds of tools and ideas that you can immediately use with clients, and detailed instructions and worksheets.

    With this system, which you are completely authorized to use in perpetuity, you have instant access to a proven and turnkey business coaching program.

    The C.A.S.T.LE Business Success System is based on over 20 years of experience coaching and consulting to businesses of all sizes and in just about every industry. It is one of the primary benefits of signing up for our Certified Business Coach training program.

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    How hard will it be for me to attract new clients?

    If you make business development a priority and get visible in your market as a credible expert who provides value, you can attract all of the clients you can handle. That’s because we address the #1 issue that most business leaders face – how to profitably grow their company. All of our solutions tie directly to increasing revenues and profit, so that it is easier to justify your value.

    The secret is to NOT pitch your services like the traditional salesperson but rather to educate your prospects about how they can solve their most pressing problems.

    We provide you with a number of plans to establish yourself as the go-to professional that prospects think of first when they have a need. These plans include multiple ways to get visible with high impact and low cost. We also provide marketing materials to help attract new clients.

    Most importantly, we – and our network – are here to support you, keep you on track, and provide assistance as you need it.

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    Is it better to be part of a huge franchise-style
    brand or create my own?

    Take a look at some of the logos and websites of the business franchises. We think that many of them turn off high-level decision makers – and once you join the franchise it takes a long time and support from many other franchisees to make a change to the branding. Plus, the websites of many franchises seem more geared to selling more franchises than to highlighting the franchisees!

    Remember – executives and business owners hire the professional first and the firm second. You can’t hide behind a brand, because YOU are the brand. We will help you develop a tasteful brand name and logo, along with a web presence and marketing materials, so that prospects see you as the go-to professional in the market.

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    How do I contact someone for more information?

    You can reach program developer and founder of the Business Growth Institute Andrew Neitlich on his cell phone directly at 941-539-9623. Or, email us at info@instituteforbusinessgrowth.com.

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